De Dijketelg - Bistro & Bar
2024
Overview
A warm and contemporary identity for a neighbourhood bistro rooted in connection and place.
Services
Concept, Branding, Identity
Location
Papekop, Utrecht
Credits
Sharmaine Zuidgeest for the concept collaboration
Client
De Dijketelg
Overview
For Bistro & Bar De Dijketelg in Papekop, Oudewater, I developed a brand identity that reflects the essence of the place: hospitality, familiarity and togetherness. The concept builds on the character of the bistro, where local stories and new encounters come together in an approachable and welcoming setting.
The identity translates this atmosphere into a visual language that feels both authentic and refreshed, supporting the bistro’s positioning as a place to gather, connect and unwind.
The Idea
The concept is inspired by the unique location of De Dijketelg, situated next to the railway. Just like a railway connects places, the bistro connects people. This idea is subtly embedded in the identity through abstracted rail lines, forming a graphic element within the logo and visual language. Combined with warm tones and a balanced typographic approach, the identity reflects a sense of movement, connection and familiarity. A design that feels grounded and local, yet carries a quiet sense of direction and renewal.
